The opportunity
The brand needed broader non-brand visibility for highly competitive Scottsdale vacation rental searches.
Our approach
We improved technical foundations, destination-led content, keyword alignment, internal linking and page relevance across important search journeys.
Selected results
- #1 for a selected Scottsdale vacation villas query
- #2 for a selected 22,200-volume Scottsdale vacation properties query
- #3 for selected 22,000+ vacation-home search terms
Search volume and ranking data reflect the referenced measurement period and may change over time.